MEDIA MYTHOLOGY 

If i was a creating a print toothpaste advert i would use the following mythologies...

• Images of mint to show freshness and that the taste will be fresh
• Set in dental practice to show that it is professional 
• White colors to show the toothpaste helps whiteness of teeth.
• White room to promote cleanliness.

Media Mythology : Comely held beliefs, and they are used frequently to create meaning in advertising

Anchoring : Caption for something that has no clear meaning.


key messages:

• One mythology surrounding the colour blue is that the colour blue is refreshing and the public are more likely to but a drink that is refreshing.
• One mythology surrounding strawberries is that they are natural and refreshing, this fits into my advert because the advertiser would want the public to believe that the drink is refreshing and natural as people would be more likely to buy the product if it is refreshing and not artificial.
• The milkshake is made to seem like a bomb with the anchor 'BOOM' which would make people want to buy it because people will think that it is the bomb and an explosion of flavour. It connotes excitement and drama.

Key messages:

• There is water in the background, one mythology behind water is that it is refreshing and this could suggest that the perfume is refreshing 
• The writing and the name of the perfume is in French. Mythologies behind the french are that they are glamorous and lead glamorous lives, this would encourage purchase for people who want to be glamourous. It connotes sexiness, beauty and somewhat mystery. This is also a slight anchor as it is a message through the caption/name.