Advert analysis

The producers are trying to show that the sauce is extremely hot, so hot intact that it resembles fire. Fire has connotations of heat and something being hot. It could be suggesting that the sauce is so hot it will feel as if fire is in your mouth, it quickly gets the message across to the target. they have used the colour red as it has connotations of heat this is eye catching because the first thing the advertiser wants the viewer to notice is that the sauce is hot. The red colour also has conotations of danger which shows the audience that the sauce is so hot intact, that it is dangerously hot and could maybe harm someone if too much is used. 

Target audiences - The advertisement is stereotypically aimed at older people this is because hot sauce is typically aimed at older people as hot sauce would be inappropriate for children to eat.

-It could also be aimed at people who like danger, this is because the sauce is extremely hot and would appeal to risk takers    

The producers are trying to show that pepsi is the hero behind Coca-Cola and is maybe the same but in fact better as coke is just pretending to be pepsi. The background is a rocky area this, to me, has connotations of a waterfall and this would suggest that the pepsi is fresh as is water. The slogan 'we wish you a scary halloween' succsesfully anchors the meaning, the meaning being that drinking coke is scary and pepsi would only ever be coke in the purpose of scaring someone. The red colour on the coke could, in this instance, suggest danger and evil as it supports the slogan again successfully anchoring the meaning.
Target audience - The advertisement is stereotypically aimed at people who's personal interest are greatly peaked by pepsi rather than coke. The top to tail rivalry between coke and pepsi could also peak pepsi lovers interests
- Also as the advertisement is halloween themed it could also peak the interest of people who like halloween and enjoy to dress up and celebrate halloween.